What You’ll Learn in This Course
In this course, you’ll master the fundamentals of digital marketing and e-commerce course to acquire critical competencies needed to secure entry-level employment: attract and engage customers with digital marketing channels such as search and email; measure marketing performance with analytics and present material with actionable insight.
And, finally, building and managing e-commerce stores, analyzing online performance and creating customer loyalty. That will include key competencies in SEO, e-commerce strategies, email marketing, and display advertising, coupled with skills that one needs to succeed in the digital marketing field.
What are Course Features?
The course has a solid, entry-level curriculum in a 7-course series by Google Career Certificates. They designed it for people who do not have experience or a degree to that effect in digital marketing. You are supposed to finish the coursework in about half a year since you need 10 hours a week.
The courses entail more than 190 hours of instruction and hands-on, exam-like assessments replicating real-world experiences. You’ll also learn to use popular tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Graduates earn an employer-recognized certificate and can potentially earn degree credit.
Who is This Course For?
They are designed for absolute beginners who want to start a career in online marketing and e-commerce course. The course has been designed for those who have NO experience in the field and no academic background relevant to this field, which makes it perfect for those who want to gain one of the most demanded skills and get a professional credential.
If you are in the process of taking a career change, looking to gain more marketing skills, or simply to keep up to date with today’s digital world, this training course is ideal for you. You will be able to learn flexibly at your own pace, fitting studies around other commitments, which means it is suitable for truly diverse learners.
Who are the Instructors?
The course instructors are well-seasoned professionals from Google with enormous experience in digital marketing and e-commerce. It is very interactive and practical, building skills you can directly apply at the workplace. Much of the course content has been developed to have great relief on the real-world applications steaming from the instructors’ enormous experience in the industry.
Though the course is virtually self-paced, the quality of instruction by these experts ensures an intense learning experience imbuing you with fundamental digital marketing competencies.
Will I Have Opportunities to Interact With Instructors?
Although the course is majorly self-paced, based on video lectures, assessments, and hands-on activities, there is minimal direct interaction with the instructors. However, extensive and well-designed course materials by Google subject matter experts impart a prudent learning experience.
The interactive content and practice-based evaluations are designed like real-world situations to let you effectively use what you learn. The course is structured in such a quality manner that you will find that even without having direct communication with the instructors, you are receiving the best training and guidance throughout your learning journey.
Can I Get a Job After Google Digital Marketing and E-Commerce Course?
Yes, the course does raise your employment opportunities in digital marketing and e-commerce course. You shall be well prepared to take up the role of a Marketing Coordinator, E-commerce Associate, Paid Search Specialist, etc.
Portfolio-ready projects are also included in this program that could be showcased to the employees. Moreover, 75 percent of the certificate graduates report a positive career outcome, including new jobs, promotions, or raises, within six months following completion.
How Will This Course Help Me?
It will give you professional-level training in digital marketing and e-commerce course, which means you’ll be proficient in working with the latest industry tools and strategies. You’ll learn to attract customers to face your brand, ways to engage with those customers, measure or analyze the marketing performance, and build customer loyalty, some of the critical skills required in today’s job market. The course has practical projects that can be added to your portfolio, like developing customer personas and social media calendars for your business brand. By the end of the course, you will have a firm grasp of everything there is to know about digital marketing and e-commerce:
As a very competitive candidate for today’s highest-demand jobs.
Conclusion
In conclusion, the digital marketing and e-commerce course offers an in-depth, flexible learning experience that prepares you for a successful career in digital marketing and e-commerce. With expert instruction from Google professionals, hands-on projects, and access to industry-standard tools, you’ll gain valuable skills that are in high demand.
The course’s structure allows you to learn at your own pace while earning a recognized credential. Whether you’re starting a new career or advancing in your current role, this course provides the knowledge and practical experience needed to thrive in the dynamic field of digital marketing.
You can also consider joining Facebook Ads and Instagram Ads Course.